On April 22, 2010, in Kansas City, Missouri, the Postal Service will issue a 44-cent, Love: Pansies in a Basket commemorative stamp in one design in a pressure-sensi-tive (PSA) sheet of 20 stamps (Item 575200). The stamp, designed by Derry Noyes, Washington, DC, goes on sale nationwide on April 22, 2010.
The 2010 Love: Pansies in a Basket stamp features the image of a white woven cart filled with deep and light purple pansies and green foliage. The floral design is a detail from a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother’s Day card in 1939, Hallmark reissued the design as a friendship card in 1941. Since Hallmark began tracking sales in 1942, almost 30 million cards with this pansy cart design have been purchased; more than any card in history. The word ”LOVE” adorns the left side of the stamp.